1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps a product to be understood
5. Good design is unobtrusive
6. Good design is honest
7. Good design is durable
8. Good design is consistent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible
From:
http://aisforarchitecture.wordpress.com/2007/11/21/dieter-rams-ten-commandments-of-good-design/
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